Why They Follow: Lessons in Church Communication from That One Lost - Matthew Warner - Word on Fire (Hardcover)

Americans are drifting away from the Church in record numbers. At the heart of this crisis is a failure in communication. With over ten years of experience working with over ten thousand churches as the founder of Flocknote, Matthew Warner offers church leaders a practical guide to leading their flock somewhere truly meaningful—no matter their church role! You’ll learn:

▪ Why some people listen and others don’t

▪ How to get them to open (and respond to) your messages

▪ Why most church websites and apps don’t work

▪ How to ask for money (and why it should be fun)

▪ Mistakes most church leaders make

▪ Why people should even follow you in the first place

▪ Where to find the time for all of this

▪ And so much more!